Excerpt from Om Malik’s excellent interview with Foursquare founder Dennis Crowley
Dennis: There are three ideas inside Foursquare. There’s latitude and longitude, and the time and day that you’re standing in right now. So this is the thing that’s most interesting to you (as of now.) That’s one of the things that we’re psyched about.
The second thing is the role that game mechanics can play in encouraging people to actually go out and do things they wouldn’t do. That’s a big idea that we’re still in the middle of trying to figure out.
I think the third big idea is the way that you can use a combination of location-based services and social media to empower local merchants to connect with customers in different ways. It’s fortunate for us that it’s one of the things that’s going to be very easy to monetize.”
http://gigaom.com/2010/12/27/how-location-will-define-our-digital-experiences…
