Those idle words uttered in the cold and rain — “I would pay anything for a cab right now” — turn out to foretell a new business model.
The most recent uproar over Uber surge pricing has been one of the oddest tempest-in-a-teapot situations I’ve ever seen. I understand that some people want to make this into some statement about class or the state of world we live in, but it seems much more straight-forward than that. And the company is being very clear about it.
I totally agree with MG Siegler here. Uber didn’t replace regular city-wide cab systems, it simply added a new on-demand layer on-top of them. The premise of Uber is simple: on-demand cars whenever you need them, priced at a point where that promise is always possible. It’s the service layer on-top of the standard yellow cab. I can’t afford to pay the NYE prices, but I respect that Uber wouldn’t work as a concept without them.